How many people asked for a quote?
Calls, forms and messages. If a real person put their hand up for work you want, it gets counted.
How we report results
The only stat that matters is how full your diary is.
Here's what we track, what we ignore, and what actually lands in your diary.
Before the ads
Your website turns traffic into quotes.
Ads put the right locals on the page. The website has to do the selling after the click: prove you are local, show the work you do, and make calling or requesting a quote obvious.
If someone clicks through and your site plays up like a second-hand lawnmower, they will usually assume your work is the same.
01
It makes you look worth calling
Clean branding, clear services, local proof and a modern layout tell the customer they are dealing with a proper trade business.
02
It removes the friction
Click-to-call buttons, quote forms and simple page structure mean the customer does not have to hunt around when they are ready to book.
03
It stops paid traffic leaking
A better website does not just look nicer. It gives every click a better chance of turning into a real enquiry instead of bouncing back to Google.
What we track
The report only needs to answer four questions.
How many turned into work?
Not just leads sitting in a spreadsheet. We care about the calls and forms that become real jobs in the diary.
How much did each chance cost?
Spend divided by real enquiries. Simple enough to know whether to push harder, fix something, or stop wasting money.
Did more money come back than went out?
Ad spend plus management fee on one side. Booked revenue on the other. If the second number is not bigger, we have work to do.
The Friday report
A weekly report you can read on smoko.
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01
What Worked This Week
The ads, keywords, and suburbs that booked jobs. Why they worked. How much more budget we want to move into them.
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02
What Didn't
The ads we're killing, the keywords we're pausing, the offers that aren't converting. No hiding the losers to make the winners look bigger.
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03
What We're Changing Next Week
The specific moves, new ad variant, landing-page tweak, budget shift. Written so you can see the logic, not just the outcome.
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04
What We Need From You
Sometimes nothing. Sometimes a quick answer, a photo, or a sign-off. Always specific, never a meeting request for the sake of it.
Our reporting promise
If it isn't working, we don't want your money.
We won't hide losing ads to make winners look bigger. We won't dress up a slow week with vanity metrics. And we won't keep taking your money if the model isn't working.
Results vary by trade, suburb and budget. The reporting stays the same either way: honest, weekly, plain English. If that sounds like the kind of accountability you want, the next move is simple: claim the $12,595 Growth Package and let us check whether your suburb is still open.
Your numbers, reported your way.
Claim the $12,595 Trade Growth Package and let us see if your trade and suburb are still available.
Free $12,595 growth package