Every call. Every form. Every job.
Call tracking, form tracking, and lead-to-booking attribution. Every enquiry traced back to the campaign and keyword that earned it. No guesswork about which ad is pulling its weight.
How we report results
The only stat that matters is how full your diary is.
Here's exactly what we track, what we ignore, and what lands in your diary.
What we track
Three numbers tell the story. The rest is noise.
What each real enquiry cost you.
Not cost per click, not vanity metrics, what it actually cost to put a real enquiry in your hand. The only number that tells you whether a campaign is worth keeping, scaling, or killing.
Revenue in vs money spent.
Calculated on booked revenue, not estimated pipeline. Recalculated weekly. The ratio that tells you, in one number, whether this is working.
What we don't
The metrics most agencies hide behind. And why we ignore them.
01
Impressions
How many times your ad was shown. Zero correlation with booked jobs. Agencies love this one because it's always going up.
02
Engagement as the scorecard
Likes, shares, comments. Worth tracking if you're building a social following, not the number that tells you ad spend is working. We report it alongside the metrics that actually book jobs.
03
Click-through rate
Useful for diagnosing a broken ad, useless as a success metric. A 10% CTR on a campaign that books zero jobs is still zero jobs.
The Friday report
Plain English. No jargon. In your inbox every week.
Not a dashboard link. Not a 20-page deck. A short, readable summary you can scan on smoko.
-
01
What Worked This Week
The ads, keywords, and suburbs that booked jobs. Why they worked. How much more budget we want to move into them.
-
02
What Didn't
The ads we're killing, the keywords we're pausing, the offers that aren't converting. No hiding the losers to make the winners look bigger.
-
03
What We're Changing Next Week
The specific moves, new ad variant, landing-page tweak, budget shift. Written so you can see the logic, not just the outcome.
-
04
What We Need From You
Sometimes nothing. Sometimes a quick answer, a photo, or a sign-off. Always specific, never a meeting request for the sake of it.
Our reporting promise
If it isn't working, we don't want your money.
We won't hide losing ads to make winners look bigger. We won't dress up a slow week with vanity metrics. And we won't keep taking your money if the model isn't working, we'll tell you on the Friday call.
Results vary by trade, suburb and budget. The reporting stays the same either way, honest, weekly, plain English.